Designing for Kids Summer Camps
To capture the senses of a child, you need to think like a child. When designing a leaflet, website or brochure for children, you must engage them first.Children are mentally stimulated by a number of factors, bright vivid colours, a happy element, elements from nature and larger-than-life design.
I started changing the look and feel of some summer camp flyers I did for a successful Kids Camp. The brief was to make it, first of all: fun, bright and querky!! By using bright, vivid colours. Playing around with images by making them fun, i.e photos in clouds and photos as polaroids. Also using elements of nature and sports helped create more of a “CAMP” theme.
Bright, Vivid Colors
Bright colors will easily capture and hold a child’s attention for long periods of time. Color choices and combinations that would likely be rejected or laughed at when designing a typical website may be welcomed on a website for children.
A Happy Mood
Kids will remember and return to your camp if their experience is a happy one. Elements can be incorporated into the design to ensure that a cheerful, positive mood is presented.
Elements From Nature
Children are stimulated by recognizable elements that they can relate to. Because children’s experiences in life are limited, some of the things they are most familiar with are found in nature. Natural elements such as trees, water, snow, and animals are used in the websites shown below. In many cases, these elements are overemphasized through size or simplicity of design.
Large design elements have proved to be effective in all types of design, demonstrated by the fact that large typography, large buttons, and large call-to-action areas have become commonplace in modern design. Because children are naturally drawn to simple, obvious, and recognizable objects, websites designed for children will increase their effectiveness through the use of large design elements.
Depth in Design
Children like to let their imaginations run wild in a world that looks and feels real. This kind of atmosphere can be created through depth in design elements. This might include extruded shapes, shadows, landscapes, beveled effects, shiny gradients, or floating objects. Often, many of these elements are present in cartoon-like displays, as shown below.