Newsletters can be printed in all shapes and sizes were a popular and cost-effective option is to go for a two colour newsletter.
Nowadays an awful printing is created in full colour, but in actual fact a two colour newsletter has a number of advantages:
Two colour newsletters are more cost-effective to produce. This is because the newsletter will only require to litho printing cylinders to place both the spot colours on the newsletter. If the commercial printer is still using a full-colour press and has the right kind of machine, they will be able to use what is called perfecting which simply means that the sheet of paper will only need to travel through the printing press once in order to print on both sides of the newsletter.
Another advantage of two colour printing is that in a full-colour world, two colour now tends to look somehow more authoritative. It gives the impression of being an important piece of information, rather than a newsletter which are simply there to promote the organisation or company who produced it.
Finally, given that two colours are quicker to print on a newsletter than four colours, you may well find that a two colour newsletter is actually faster to get printed.
Get in touch with our sales team by calling 020 8963 0123 or use send us a request via our print quote form.